AddThis today announced the release of social Brand Advocates, a managed service that provides an easy way for brands to find and engage with their most loyal and active online audiences. Currently, seven out of 10 consumers interact with a brand on platforms and services outside of the brand’s owned media channels. The new AddThis service, particularly when coupled with AddThis for Ads, allows brands and marketers to target audiences most likely to share and promote their branded content. Read more HERE.
Towers Watson today announced the completion of its acquisition of Extend Health, Inc., which operates the largest private Medicare exchange in the United States.Read More
newBrandAnalytics Reports Record First Half of 2013 in Terms of Revenue, Sales Bookings, New Clients and Client Renewals
Major brands including Hyatt Hotels, Dick’s Sporting Goods and Bob’s Discount Furniture became newBrandAnalytics clients in 2013.Read More
Everyday Health’s New TV Series, “Recipe Rehab,” Is First Show From A YouTube Original Channel To Air On Network TV
Everyday Health, Inc. announced the launch of “Recipe Rehab,” the first program from a YouTube original channel to broadcast as a network television series.Read More
Initiative includes military screenings, largest Tugg screenings to date, and social media campaignRead More