UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game. The first-party data was compiled from UberMedia’s audience data platform that captures cross-screen social, location and interest signals and behavior to unlock unique consumer insights. Read the full media release HERE.
UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperative: Leverage Cross-Screen Social and Location Data to Effectively Engage Potential Consumers
MORE POSTS
ePals Completes Private Placement of Senior Secured Convertible Debenturese
The Company intends to use the net proceeds of the offering for general corporate purposes and working capital.
Read MoreePals Launches Fun New Way for Kids to Access Educational Content from Cobblestone & Cricket®
Global learning network offers teacher-and-parent-recommended mobile apps and digital subscriptions to some of the most beloved children’s magazines.
Read MoreEveryday Health’s New TV Series, “Recipe Rehab,” Is First Show From A YouTube Original Channel To Air On Network TV
Everyday Health, Inc. announced the launch of “Recipe Rehab,” the first program from a YouTube original channel to broadcast as a network television series.
Read MoreePals® Launches Learning Platform and Media Business in China
Platform offers unique collaborative learning for students from China and the United States.
Read More