McLean, Va. – AddThis, the largest social sharing and analytics platform, announced today that it has won the DataWeek Award 2012 for exceptional innovation in the advertising data category. AddThis was named an Advertising Data Top Innovator, one of more than a dozen categories that highlight the most innovative areas of the data industry.
AddThis uses proprietary search, site and social data aggregated from 1.3B unique users to create standard and custom audience segments for advertisers. The company’s unique XGraph technology and data science blends scaled models of a brand’s existing customers with AddThis data to enable marketers to deliver a more strategic and personalized advertising experience across the web. Their multi-graph approach to audience modeling is unique to the industry.
“We are thrilled to be recognized for innovation in advertising and data,” said AddThis CEO Ramsey McGrory. “We’re well known for our socially driven earned media solutions. This is a great nod to our current efforts across media – paid, earned and owned – at scale.”
DataWeek is a 6-Day Conference & Festival in downtown San Francisco. After hosting the Data 2.0 Conference 2011 and the Data 2.0 Summit 2012, it is the largest data-centric conference & festival in the nation.
“Data is the new capital in this information economy,” said Geoff Domoracki, CEO of DataWeek. “We’ve created a forum for innovative companies to discuss how big data can be harnessed and put into service to enable more strategic decision making across the organization.”
For more information on DataWeek and the Innovation in Advertising Data award, contact Monika Raj at mraj@newventurecom.com.
About AddThis
AddThis is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital content such as web pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis’ proprietary XGraph data technology processes 70 percent of the world’s web traffic to deliver real-time insights, data-driven tools, and high-performing audience products. Visit addthis.com to learn more.
