UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game. The first-party data was compiled from UberMedia’s audience data platform that captures cross-screen social, location and interest signals and behavior to unlock unique consumer insights. Read the full media release HERE.
UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperative: Leverage Cross-Screen Social and Location Data to Effectively Engage Potential Consumers
MORE POSTS
SnagFilms Announces Mission To Honor Our Military Heroes This Memorial Day
Initiative includes military screenings, largest Tugg screenings to date, and social media campaign
Read MoreHelloWallet Launches Financial Wellness Workforce Assessment For Employers
The diagnostic will allow employers to evaluate the financial well-being of their workforce.
Read MoreLivingSocial Celebrates Third Birthday with Charity Partnerships
The company pledges to donate £1 from every voucher sold on LivingSocial.co.uk on specially selected offers in the area.
Read MoreSnagfilms Presents An Exciting Sneak Peek Of Sundance Channel’s New Original Series Rectify
The two hour premiere will be available for free on SnagFilms website Tuesday, April 16th.
Read More