UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game. The first-party data was compiled from UberMedia’s audience data platform that captures cross-screen social, location and interest signals and behavior to unlock unique consumer insights. Read the full media release HERE.
UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperative: Leverage Cross-Screen Social and Location Data to Effectively Engage Potential Consumers
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