UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of Florida State and Auburn fans’ mobile social behavior around the 2014 BCS Championship game. The first-party data was compiled from UberMedia’s audience data platform that captures cross-screen social, location and interest signals and behavior to unlock unique consumer insights. Read the full media release HERE.
UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperative: Leverage Cross-Screen Social and Location Data to Effectively Engage Potential Consumers
MORE POSTS
LivingSocial Expansion Brings New Jobs to Southern California
LivingSocial is expanding its Los Angeles-area sales force to meet the growing demand from local merchants and customers.
Read MoreePals® Launches Publishing Services in Partnership With McGraw Hill Education, Smithsonian Institution and Leading Publishers Globally
These end-to-end services enable providers of curriculum, quality resources and learning activities to distribute their content globally.
Read MorecomScore Ranks AddThis #1 in Distributed Content in the United States
AddThis today announced that according to October data from comScore, the company is ranked #1 in distributed content in the United States.
Read MoreePals® Launches Learning Platform and Media Business in China
Platform offers unique collaborative learning for students from China and the United States.
Read More