In November of 1864, Hanalei-raised George Norton Wilcox took over the lease for Grove Farm Plantation and quickly became its sole owner. Wilcox was an enterprising innovator of plantation sugar culture as well as a power in Hawaiian politics, a pillar of the community and philanthropist. Under his leadership, Grove Farm became synonymous with high quality and positive economic growth on Kaua'i. This reputation remains true to this day.
During its first 100 years, Grove Farm grew to 22,000 acres, with about one-half of the area in sugar cane and cattle pasture. In 1974, Grove Farm ceased sugar operations and leased its cane lands to neighboring plantations. In the mid-1990s, sugar cane operations ceased in eastern Kaua'i, after more than 125 years. Then, in December 2000, Grove Farm was purchased by Steve Case, and under his guidance, shifted its focus toward management of its prime holdings on Kaua'i, enhancing its land and water resources to meet housing needs and promoting diversified agriculture.
In its transition from a sugar plantation to a land development and management company, Grove Farm continues to maintain its keen focus and commitment to the Kaua'i community. With a rich heritage of leadership initiated by its founder nearly 150 years ago, Grove Farm is well known for its responsiveness to change and meeting new challenges.
As a kama'aina (Hawaiian land) company, Grove Farm is committed to leading Kaua´i's community and economic development, while being a responsible steward of its aina.
In its transition from a sugar plantation to a progressive community and economic development firm, Grove Farm is a leader in social entrepreneurship and island-enhancing initiatives. By remaining focused on kama´aina, Grove Farm enhances Kaua´i's communities through a holistic approach to development and is deeply committed to preserving the island's cultural and historical linkages.