MedPage Today Launches Real-Time Industry News Alerts, mdAlerts, which Connect Brands with Physicians

New York, NY —Everyday Health’s website MedPage Today, the largest medical news gathering operation for healthcare professionals, announced today the launch of mdAlerts, the first and only multi-platform solution providing brands with a vehicle to reach physicians with news via mobile and desktop in real-time. Similar to MedPage Today’s editorially-driven Breaking News Alerts for physicians, mdAlerts allows marketers a dedicated opportunity to instantly alert physicians at the point of care to their safety data, imperative patient information and manufacturing updates.

A recent Everyday Health study revealed that 98% of physicians cited clinical news as the No. 1 reason why they use their digital devices — computers, mobile phones and tablets. MedPage Today created mdAlerts to offer physicians a streamlined, effective way to receive relevant and breaking industry news through the physician’s desired channels.

“With the Affordable Care Act taking effect, an additional 30 million patients are entering the health care system and doctors will have less time to stay informed on pertinent drug information. mdAlerts offers pharmaceutical companies a new avenue to reach doctors directly,” said Jennifer Mormile, Senior Vice President, Strategic Partnerships, Everyday Health.

“The company continually innovates to ensure critical information reaches physicians as soon as it is needed, and our market research showcased the need for a product like mdAlerts which crosses multiple platforms.”

mdAlerts represents a powerful new direct-to-physician channel which can be tailored and distributed to target specialists on their mobile devices, as well as through an on-site Message Center, making it the only solution of its kind to reach healthcare professionals across multiple platforms.

About MedPage Today

MedPage Today is a leading medical news organization serving healthcare professionals. The company’s daily, peer-reviewed news coverage delivered via the web and several mobile applications allows healthcare professionals to put breaking medical news into practice. MedPage Today also offers coverage of health conferences from around the world in almost any specialty, and physicians can access live video interviews and dialogues to encourage conversation and better health outcomes.

About Everyday Health, Inc.

Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.