Maui Land & Pineapple Company, Inc. (ML&P) operates the Kapalua Resort community and a 6,000-acre pineapple grove on approximately 25,000 acres on the island of Maui. It also owns and manages the 9,881 acre Pu'u Kukui Watershed Preserve, the largest private nature preserve in the state of Hawai'i. The management philosophy of the resort and plantation are aligned by a single vision and one set of values, which harmonize their activities.
The ML&P vision is to create and manage holistic communities that integrate agriculture, stewardship of natural resources and eco-effective design principles to build a sustainable future for Maui. The Company’s values of equity, economy and ecology are drawn from the Hawaiian traditions of Ho'ohanohano, Po'okela and Malama'aina, and are integrated into all aspects of ML&P’s business.
A company with deep historical roots in Maui, ML&P is dedicated to achieving financial success built upon the overall health of Maui’s economy, community and environment.
ML&P's seeks to create and manage holistic communities that integrate agriculture, stewardship of natural resources and eco-effective design principles to build a sustainable future for Maui. These holistic communities foster an authentic sense of place and strong feelings of belonging, mutual obligation and respect. In residents and visitors they foster the desire to protect the natural environment and support the cultivation of fresh, healthy, homegrown foods—behaviors that contribute to Maui’s economic health and agricultural character.
ML&P’s vision rests on a foundation of the four cornerstones underlying all holistic communities: authenticity, inclusiveness, sustainability and ecosensitivity.
- Authenticity – Staying true to Maui’s unique cultural and architectural history and treating the island’s sacred areas with respect and awe.
- Inclusiveness – Remembering that multiculturalism is the essence of this island and its people, as Maui has welcomed new residents from all over the world for centuries.
- Sustainability – Continuing the cultivation of prime agricultural lands to maintain Maui’s rural character and to rediscover how to feed ourselves.
- Eco-sensitivity – Carefully maintaining Maui’s natural beauty, biological diversity and fragile ecosystems for the next generation.
ML&P’s activities are guided by three interdependent values of equity, economy and ecology. These values are drawn from the traditional Hawaiian concepts of Ho'ohanohano, Po'okela and Malama'aina.
- Ho‘ohanohano instructs ML&P to conduct itself with distinction as a member of the larger, interdependent community of Maui and the state of Hawai'i.
- Po‘okela directs ML&P to excel by providing the best services and products to win recognition and distinction in the marketplace.
- Malama‘aina guides ML&P to care for and protect Maui’s agricultural and conservation lands.