Steve Case and I tried to acquire Yahoo before it spun out of the campus of Stanford University in 1994. In a meeting with its founders, we saw that Yahoo could build an all-in-one solution for the nascent web world, but without access and being an ISP. Our offer was rebuffed. I also know that I was in three meetings with two different CEOs of Yahoo, over a dozen years, trying to find a way to acquire or merge the companies. It always made sense.
Ted Leonsis: On Yahoo, Verizon and AOL: The Seminal Idea Redux